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1. Why switch to Metaphore?
Why should I switch to Metaphore and let them produce my product images?
Metaphore offers professional product images of phenomenal quality at unbeatably low costs for your online shop and every other marketing purpose. Since the creation of Metaphore’s extraordinary product images proceeds flawless and digital, we are able to deliver our clients perfect packshots, without a problem, to whichever country.
Why are packshots created by Metaphore superior to regular product photography?
Metaphore’s high-resolution packshots (Metashots) are created on the same great level as „table top“ product photography, though, they do not require any form of editing or retouching afterwards. The professional product images by Metaphore are generated digitally and therefore flawless and of excellent and high quality. Every high-definition packshot is delivered in perfect quality and cheaply reproducable at any time.
What are the advantages of Metaphore packshots compared to common product photography?
High resolution packshots by Metaphore are produced professionally, digitally and automated and therefore not only a great but a far better alternative to common product photos. Metaphore product images are not only unbeatable when it comes to pricing but also phenomenal, perfect and constant in quality. Compared to product photography, no photostudio has to be built up taken down every time, no retouching is required and you can easily let us produce your packshots from wherever place you are at.
Is it possible to create Metaphore packshots (Metashots) before having the first dummy produced?
Yes. That is one of many convincing advantages of our high resolution product images. As soon as you have your geometry and package design set, we can get started creating your high quality packshots quickly and at very low cost. That way you are able to use high quality product images in acquisition and distribution at an early stage.
Is it possible to professionally create entire portfolios including language and variety adaptions in several perspectives within a short time all at once?
That’s no problem for us. Let’s say you need product images for 3 products in 20 different colors each, 20 different languages each and 5 different perspectives each. That brings us to 3 x 20 x 20 x 5 = 6.000 files. Thanks to our highly automated and incredibly quick process, we are abled to delivers that amount of files within 2 weeks (after final master). Impossible with regular product photography. A high resolution scalability in whatever size and constant quality is easily done with our Metaphore packshot creator at unbeatably low cost.
2. Metaphore packshot quality
Why are Metaphore product images unique?
Our high resolution Metaphore packshots are not only unique and superior because they are delivered in perfect quality within short time and at incredibly low cost, but also because they are produced by a professional automization.
What is a Metashot?
A Metashot is a professionally produced 3D-CGI-Packshot. Meaning, a high resolution product image, which is 100% digitally created in 3D.
Are the packshots in 360°?
Yes, they always are. We generally build our packshots as a whole professional 360° model so it is no problem to easily create a 360° model on demand in whatever file format you need - in unbeatably high quality and at very low cost.
Can Metaphore packshots be produced in a way to differ from reality?
Yes. Each one of our high resolution product images can display an idealized and perfect version of the real product. E.g. a special effect or higher transparency may let the product visually seem more flawless and desirable. Those details c an be defined within our master process, in which we set the entire look of your product images.
Can you guarantee color precision?
Yes. Due to our professional process, there are no color differences within our packshots at all. All colors are taken flawlessly form your final artworks. That way, we can make sure that you receive your packshots in phenomenal quality and exactly according to your specifications.
3. Impact of Metaphore packshots
Do sales increase by the use of Metaphore product images?
Sales, especially in online retailing, eCommerce and online shops are incleased significantly by using Metaphore product images, which shows their superiority compared to regular product photos. Our clients were able to notice incredible results of an increase of up to 25% in sales number on amazon and other professional market places, driven by the outstanding quality and complete consistency in their Metaphore packshots.
Why are Metaphore packshots worth the investment for my company?
Our clients have experienced demonstrable increase in sales numbers by using Metaphore packshots, when their products are presented professionally, consistenly, in high resolution and in line with their brand in eCommerce and mCommerce, like e.g. an online shop or print media of all kinds.
4. Range of application of Metaphore packshots
Which media can I use professional product images by Metaphore for?
High resolution packshots by Metaphore, the perfect digital visualization of your products and packaging, are suitable for every marketing purpose and therefore the superior packshot creator, since there are no boundaries for digital product images by Metaphore. Our digital packshots and their remarkable quality replace every kind of packshot creator professionally and at extremely low cost.
Can I Use it for City Light- Megalights,- Blow-Ups and so on ?
Yes absolutely. Our packshots can be used for every marketing purpose. If needed,- we are able to provide resolutions beyond the capabilities of any Digital Camera out there.
Are Metaphore’s professional packshots only usable for eCommerce?
No. The high-resolution product images from Metaphore can be used very well for all marketing purposes for visualization. Whether you want to use professional product images in your online shop or need high-resolution pack shots in outstanding and flawless quality for print media - the product images from Metaphore are perfect for every purpose.
Which file formats do you deliver?
Basically in every format there is. We deliver every format you need - no matter what type, color profile, color depth, with transparencies or a trim path. You specify in your Briefing which file Formats you need and that is exactly what you get. Naturally, it is always possible to request any additional file formats at any time.
Which resolutions can be produced/delivered?
The outstanding Metaphore product images are high-resolution and can be created and delivered in any resolution at an unbeatable low price. Even if there is a need for high-resolution packshots in the corresponding outstanding and professional quality at a later point in time, we can produce and deliver them cheaply and easily without additional effort.
Can the Metaphore Packshots (Metashots) be delivered in all common formats and resolutions?
Yes. We deliver the files of our professional package images in the file formats and resolutions defined by the customer.
Does Metaphore also deliver directly to existing customer DAM / PIM systems?
Yes. No problem. We can coordinate and / or finally upload the master votes of the product images in the customer's existing systems or in our own.
Is professional, defined file naming taken into account when the Metaphore Packshots are delivered?
Yes. We value professional file naming. You tell us how the file names should be structured and we will name every single file of your high-resolution product images accordingly.
I always need several and different perspectives of my products. Does that include a larger coordination process and expense every time?
No. We generally build the models of the products in 360° and are therefore able to generate any perspective desired at any time and at low cost. If you need additional views and perspectives. We put a brand new Camera in your Virtual Studio,- adjust the Light and do a new shot. The Drops haven’t changed,- the Product is still one the Table. The costs are a fraction compared with Photography and even a fraction compared with the initial set of Packshots you already processed with Metaphore.
Can Metashots be used in the textile sector?
We are not specialized on creating 3D CGIs for e.g. fashion but the FMCG sector. Though, if there are textile-like materials on an FMCG product, as for example a Satin finish on a bottle, that would be no problem for us to realize in the packshot.
Do Metaphore Packshots also help with future marketing / sales topics?
Our packaging images are the perfect and unbeatably cheap entry ticket to the upcoming digital trends, such as Augmented Reality, Virtual Reality or Mixed Reality. For all these applications you need an outstanding 3D packshot of your product in professional and perfect quality - our Metaphore Packshot (Metashot).
Can the Metaphore product images be used professionally for other areas of communication?
Absolutely yes. Our high-resolution Metaphore Packshots (Metashots) are perfect for all communication areas, such as print, POS, out of home, TV etc. without restrictions and without errors. Any required resolutions, sizes and file formats of your outstanding package images from Metaphore can be produced at any time at an unbeatable price.
Which rights to the created files are acquired?
You receive exclusive, temporally and spatially unrestricted usage rights to all files supplied by us. That means, you let us create unique professional and high-resolution product images at an unbeatable low price and you can use them indefinitely.
5. Costs of Metaphore packshots
How much does a Metaphore Packshot cost?
Product images by Metaphore deliver perfect quality at extremely affordable prices. Usually cheaper than photography and unbeatable in terms of value for money.
How is the pricing calculated?
There are premium products and products with a large volume. Both require a different amount of Detail and effort depending on what purpose the packshots shall serve. This is of course respected when calculating the pricing. It is important to receive a precise briefing to understand what exactly the client needs to provide a fair and individual price model.
What happens if we have a design relaunch or if I enter new markets and have translations?
You get them even Faster,-than the first time AND you get them for less. And most importantly.- you get them totally hassle free. Exactly the way you expect the to be. No Reviews,- no retouching,- just great looking Packshots like the first time,- but now with a brand new Label.
What happens if we have a design relaunch?
Let’s say we have already realized your entire portfolio and after 2 years there is a design relaunch. In that case, all we need are the new final artworks and we can get started. Since we have already created and finalized all the products before and set the look of the images and it is just a matter of exchanging the labels, which is easily and quickly done using our automization. That way you get packshots of your products in the exact look as before, with the new labels in a short amount of time at a low cost.
Are the number of adaptations limited to the high-resolution product images?
No. But on the contrary. Especially with a large number of adaptations, the already attractive cost-effectiveness of the high-resolution Metaphore packshots increases for you even more. Our exceptionally affordable price models are already superior to comparable providers and are even more worthwhile with high adaptation numbers.
6. Get started
Can I do a Test ?
Yes, we CAN'T do it for free,- but you can start anytime with a small set of SKU and see for yourself how awesome it is.
Can I first convince myself of the quality of the Metaphore Packshots or do I have to realize packshots of the entire portfolio all at once?
The portfolio of all SKUs can be successively converted or optimized. The perfect quality and the low prices will, however, have a positive effect on the speed at which your package images are changed.
Can Metaphore only create partial assortments as packshots at the beginning?
Sure, of course. Some customers start by having only high-resolution product images of a sub-range produced to see how it works, and from then on they commission us with packshots for other parts of their portfolio. Professional scaling in any size is effortlessly possible with Metaphore.
Should we renew all Packshots for our Market at once or step by step ?
It depends of the current quality. If it’s good stick with what you got and do the make-over step by step. Relaunch by relaunch. Sometimes our Clients prefer to redo all Packshots for a Brand if the line gets extended, so they get a consistent high-Quality appearance throughout.
Would it make sense to use currently existing images and work on them as a base or should one rather start from zero?
If the existing images are digital and offer a good base for high quality CGIs, it is possible to build up on them. Otherwise, we normally start working vom zero. However, you as a client are of course not forced to realize your complete portfolio all at once. We usually find that it is most efficient to start working on parts of your portfolio at a time and implement it step by step.
What Materials do I have to provide ?
We need final Artwork to get started
Sometimes,- especially in the beginning of our engagement we need some details of the geometry and a sample of the actual product.
What is the creation of Metashots based on?
On 3 components. We need a document which gives off what the geometry looks like and provides any necessary details on measurements (e.g. CAD files and/or a technical drawing), the final artworks and - if possible - a product sample.
How long does the process take?
There are 3 phases you go through during the process. The first one includes discussing all the details of the project as in its extent, pricing and which part of your portfolio we should start with. As soon as that is set straight and we have received the input needed, we start working. Creating a master can take 1-2 days or up to 4-5 days depending on the complexity of the product and the degree of detail and quality you envision. The next phase is the coordination process. After having the final image set, we quickly proceed to realizing the adaptations in a short amount of time.
How quickly can I expect the first results of the product images?
As soon as we have the complete input (technical drawing, final artwork and a sample of the product), you will usually receive the first high-resolution product images for approval within 4 days.
How long does it take to create a master / adaption?
The creation of a master packshot usually takes longer than an adaption packshot, since the entire look of the product images is determined in a master. Depending on the complexity and requirements of the customer for the high-resolution product images, the time it takes to produce a master packshot varies from 1-5 days, while a packshot adaptation can take between 1-2 days.
Does every Metaphore Packshot have to be approved?
No. Our system is based on a master packshot, in which everything is defined and approved. The packshot adaptations to be created from e.g. types or language variants use the settings of the packshot master 100%. These are then automatically created with our professional packshot creator, so that we can provide you with outstanding product images at an unbeatable price in the shortest possible time.
Are changes to the product images of Metaphore still possible after the master has been created?
Basically yes. If after a while you still want changes to your high-resolution product images, it is no problem to adapt them in order to continue to offer you perfect and professional packshots.
Do all the perspectives ever desired for the professional product images have to be defined before starting the collaboration?
No. Additional high-resolution product images can be created in additional perspectives at any time. This does not change anything in terms of the outstanding quality, lighting and the overall look of the pack images.